PLAN - WHAT DID YOU SET OUT TO DO? | |
| Summary/ Description of Activity | |
| The “Good Thing Market” is an association of farmer who sell their seasonal agricoltural products directly to consumers in fair trade and without any other commercial passage. Most farmers are over 60s and they are teaching farm work to their sons or grandsons. Sell of products is done in square or at farm. | |
| Learning objectives: | |
| farmers acquire new competence regarding direct sell, fair trade and giving informations to consumers. Over 60s pass their experiences to younger farmers. Over 60's feel useful because their experiences will not be lost and will be an important job opportunity for youngest. Over 60's mantein social contact and relationship because their work directly on the place | |
| DESCRIPTION OF ACTIVITY | |
| Date [dd/mm/yyyy] | since 2002 |
| Length of activity | 1 time a month market in place and everyday in farm |
| Frequency | monthly |
| Organiser | Samoggia Valley Mountain Community and MCB association |
| Tutor | - |
| Group Size | about 40 people |
| Venue | square and farm |
| Location | Bolognese Appenines IT |
| Environment | rural |
| Location Factors | - |
| Partnerships | MCB association |
| Target group | over 60's and youngs who would like to work in farm |
| Contact | aseverini@cm-samoggia.bo.it |
| Marketing | posters, advising on local media, website, phone, bags |
| Method of delivery | training by agricultural and marketing experts, discussion with the population |
| Equipment required | gazebo |
| Other Factors | -- |
| Tasks | (Task3) Increase competences among seniors |
EVALUATION OF ACTIVITY| Evaluation of the Learning Objectives |
| Farmers have hit the aim to establish an association who run the “good thing market” |
| Evaluation of the activity |
| The activity has grown over the years and farmers involved have doubled.The territory extends from the Samoggia Valley to all the Bolognese Apennines. Sales have doubled and the market has achieved national fame. |
| Evaluation of what was learned by the participants |
| Farmers have found in this project an opportunity for sales that otherwise would not be there because they are small farms with a reduced production with different range of products. |
| Evaluation of what staff have learned |
| -- |
| Keywords |
| farmer; farm; fair trade; direct sale |
| ANALYSIS OF EVALUATION |
| What would you change to improve activity? |
| -- |
| What particular circumstance could affect a change in the activity? |
| -- |
| Other possible Activities |
| extending the activity to non-food products |
| Best practice |
| yes |
| Transferability: |
| yes |